Activate Emerging Traffic Sources To Engage Audiences You May Not Be Reaching
Of Total Global Traffic Comes From The "Big 6" Sources
Of Total Global Traffic Comes From Everything Else, Including Many Emerging Traffic Sources
Opportunity To Engage New Audiences
The "Big 6" (Microsoft, Alphabet, Meta, Amazon, Apple and Netflix) have seen a decline of 9% YoY in terms of their percentage contribution to total global internet traffic volume. This means their dominance is now waning amid an expanding number of other apps and traffic sources. This expansion contributed to the 23% increase in global traffic volume in 2022.
Why Build A Strategy For Emerging Traffic Sources?
Emerging Traffic Sources make up a large portion of global online traffic growth, presenting an often overlooked yet significant opportunity. These lesser known sources give you access to traffic your brand may not be reaching yet. We've built a robust network of these traffic sources for your brand to tap into. Our proprietary technology, tools and operations enable us to activate traffic for our brand partners on these sources to reach new audiences.
Many brands don't have the resources to identify and manage emerging traffic sources. We set out to solve that and spent over 3 years and millions of dollars developing proprietary solutions to address the gaps on these platforms. We built the systems and relationships required to drive performance and win. We capture market share that other brands and agencies aren't paying attention to and/or don't have the resources to solve for. Partnering with us provides a true sales lift as we acquire customers in untapped sections of the market for your brand.
Avoid the pit falls of overpaying for campaigns and traffic sources which are too complicated and costly to learn and navigate, let alone manage and optimize ongoing relative to sales volume.
Put our team and expertise to work for you. We do the heavy lifting so you don't have to. Only pay for conversions, leads and performance, not clicks or impressions.
"Microsoft, Alphabet, Meta, Amazon, Apple and Netflix generate 48% of growing internet traffic, but their percentage contribution has gone down (9%) amid data surges from new app categories and new apps." (Sandvine)